Fundraising

You have the power to move mountains – and change futures.

Brain tumours don’t discriminate; they are ruthless and can tear through families. The challenges that lie ahead are daunting, intimidating and the outcome, unknown.

Since 2015, Everest in the Alps has raised over £6 million for The Brain Tumour Charity, thanks to the extraordinary commitment of individuals like you. In 2022, that collective effort enabled The Brain Tumour Charity to make a landmark £5 million investment into paediatric low-grade brain tumour research at the Everest Centre – the largest of its kind globally. But the challenge is far from over.

Brain tumours are the leading cause of cancer-related death in children and young people under 40. The need for progress is urgent – and your network, your influence, and your passion can accelerate it.

By taking on Everest in the Alps, you’re not just fundraising – you’re leading a movement. One that drives pioneering research, gives families hope, and pushes us closer to a cure.

Maximise Your Fundraising

Raising vital funds for The Brain Tumour Charity is both a challenge and an opportunity – to inspire your network, create real impact, and push closer to a cure. Every participant who has taken on Everest in the Alps has shown what’s possible when ambition meets purpose.

For those ready to go further, we’ve put together a comprehensive guide with step-by-step advice, expert tips, and proven strategies used by past challengers to raise hundreds of thousands of pounds.

Learn from the best: Your Guide to High-Impact Fundraising →

Use this resource alongside your personalised support from The Brain Tumour Charity to focus your efforts, approach your networks with confidence, and make every fundraising activity count.

A Smarter Way to Fundraise

This year, we’re changing the game.

As our exclusive partner, The Brain Tumour Charity will take an active, individualised role in supporting every Everest in the Alps participant – providing dedicated relationship management to help you make the most of your networks and maximise your impact.

We know our participants. You’re busy people: entrepreneurs, professionals, and high achievers with demanding schedules. That’s why this year we’re focusing on collaboration – working together to develop fundraising ideas that suit your network, play to your strengths, and that you’ll genuinely enjoy bringing to life.

Personalised Support

Each team will have a dedicated contact at The Brain Tumour Charity, offering:

One-to-one discussions to explore fundraising ideas that work for you and your network
A practical toolkit of high-value ideas proven to work for past challengers
Guidance on approaching your network effectively – from corporate sponsors to personal contacts
Templates and assets to make communications quick and professional
Updates on how your fundraising is driving real progress in research

Designed for Impact

This isn’t just about small-scale activities. It’s about maximising the power of your network and channelling your efforts where they’ll make the greatest difference. The Brain Tumour Charity team will help you approach fundraising as you approach your training – with focus, energy, and purpose – ensuring your efforts translate into the biggest possible impact for those affected by brain tumours.

Together, we’ll make the fundraising journey as meaningful and rewarding as the challenge itself.

Fundraising Inspiration:

There’s no single way to fundraise — what matters is creativity, ambition, and purpose. Your network, influence, and drive can make an extraordinary difference for The Brain Tumour Charity.

Here are some proven approaches from past Everest in the Alps challengers:

Corporate Partnerships & Sponsorships – Partner with companies that share your values. Offer visibility for their brand, engage employees in fundraising, or secure matched giving. Even modest sponsorships can multiply your impact.
Philanthropy-Focused Events – Host a high-profile charity gala, auction, or exclusive experience for networks that value giving and purpose. These events can raise significant funds while building awareness and community.
Leveraging Your Network – Reach out to alumni groups, professional associations, or personal contacts. Tailor your message to each audience, sharing why this cause — and this challenge — matters to you.
Awareness-Linked Campaigns – Align your efforts with key moments in the calendar — from major sporting events to global awareness days — to extend your reach and maximise visibility.

Your Fundraising, Your Way

Whether your approach is bold or understated, every effort counts. With expert guidance from The Brain Tumour Charity team, your ideas can translate into tangible impact, fuelling world-class research and changing futures.

Past teams have raised funds through:

Supper Clubs – Invite friends to a curated dining experience — perhaps each guest contributes a course, or you bring in a local chef for a bespoke evening.
Private Auctions – Tap into your network to source exclusive items or experiences, then host a stylish auction night or online bidding event.
Themed Evenings – From Halloween parties to masquerade balls, themed events offer a fun and engaging way to raise funds while entertaining your guests.
Cheese & Wine Tastings – Partner with your local butcher, vineyards or luxury brands to create a refined tasting experience that blends indulgence with purpose.

Tip: Focus on approaches that resonate with your strengths and networks. A well-targeted initiative with the right audience often raises more than a generic event that spreads effort too thin.

This is your legacy. Let’s climb higher, together.

QUESTIONS?

How does it work?

Once you are signed up to the event, the Brain Tumour Charity will be in touch to explain how they can support you in getting started. You will need to set up a fundraising vehicle or place whereby people can pledge donations. We recommend Just Giving

How much do I need to raise?

This is totally up to you, we do not specify a minimum amount and each person has their own different set of circumstances, personal networks and ability to raise money, we just ask that you give it your all!

Can the money I raise help pay for the event?

Typically there are two funding options for charity challenges. Most people self-fund and pay the costs of the trip themselves and raise money separately, with 100% of donations going straight to The Brain Tumour Charity. With this option, 100% of gift aid can be claimed for the charity, this could mean an extra 25% on top of what you have raised at no cost to you or those supporting you!

Then there’s the fundraising option. With this route, you only pay the deposit to Everest in the Alps, with the Brain Tumour Charity covering the remaining balance for your place on the challenge, on the condition that you commit to raising an agreed minimum fundraising target.

Your target will be set directly with The Brain Tumour Charity, and must be met within the agreed timeframe to confirm your place. To explore this option, we will put you in touch with The Brain Tumour Charity.