Inspire your network. Make an impact. Change lives.
Brain tumours are ruthless. They do not discriminate, striking at the most vulnerable – children, young people, and their families.
Since 2015, Everest in the Alps has raised over £6 million for The Brain Tumour Charity, funding pioneering research including a landmark £5 million investment at the Everest Centre – the largest paediatric low‑grade brain tumour research facility in the world.
But the challenge is far from over. Brain tumours remain the leading cause of cancer-related death in under‑40s. Your influence, network, and determination can accelerate progress.
By taking on Everest in the Alps, you’re not just fundraising – you’re driving research, giving families hope, and pushing closer to a cure.
Maximise Your Fundraising
Raising funds for The Brain Tumour Charity is both a challenge and an opportunity. Every participant demonstrates what happens when ambition meets purpose.
For those ready to go further, we’ve created a High-Impact Fundraising Guide. It includes expert tips, strategies used by past challengers, and time-smart approaches to raise hundreds of thousands of pounds efficiently.
Use this guide alongside personalised support from The Brain Tumour Charity to approach your networks with confidence and make every fundraising effort count.
Fundraising Smarter, Not Harder
We know our participants are busy: entrepreneurs, professionals, and high achievers. That’s why this year The Brain Tumour Charity is taking an active, individualised role in supporting you. We focus on collaboration – helping you develop fundraising ideas that suit your strengths, fit your schedule, and genuinely excite you.
Personalised Support Includes:
- One-to-one discussions to explore fundraising strategies tailored to your network
- A toolkit of high-value approaches proven by past challengers
- Guidance on approaching contacts effectively – from corporate sponsors to alumni and personal networks
- Templates and assets for quick, professional communications
- Updates on how your fundraising is driving research progress
Think Like a Network Leader
Your influence is your superpower. One well-placed conversation, a key introduction, or a strategic partnership can unlock far more support than dozens of general asks.
Consider where your credibility and story carry weight:
- Board members, colleagues, or professional contacts
- Alumni groups or industry peers
- Clients, suppliers, and collaborators
- Influencers or thought leaders in your sector
Focus on high-leverage opportunities – your network can multiply impact far beyond what you imagine.
Time-Smart Fundraising
Your schedule is demanding. We recommend strategies that maximise impact without overextending:
- Delegate: Enlist colleagues, family, or friends to run small activities on your behalf
- Digital-first: Use email templates, LinkedIn posts, and social media campaigns that don’t require in-person effort
- Micro-goals: Set weekly or monthly targets instead of tackling the whole target at once
Designed for Impact
This isn’t just about small-scale activities. It’s about maximising your network and channeling efforts where they’ll make the greatest difference. Approach fundraising like training: with focus, energy, and purpose.
Together, we’ll make your fundraising journey as meaningful and rewarding as the challenge itself.
Fundraising Inspiration
There’s no single way to fundraise – what matters is creativity, ambition, and purpose. Here are approaches used by past high-achieving participants:
Corporate Partnerships & Sponsorships – Partner with companies that share your values. Secure matched giving, engage employees, or offer brand visibility.
Philanthropy-Focused Events – Host a gala, auction, or exclusive experience for networks that value giving and purpose.
Leveraging Your Network – Reach alumni groups, professional associations, or personal contacts, tailoring your message to each audience.
Awareness-Linked Campaigns – Align fundraising efforts with major events or awareness days to extend your reach.
Premium Event Ideas:
- Executive Dinners: Invite influential contacts to a private, purpose-driven dining experience
- Private Auctions: Offer exclusive items or experiences to your network
- Themed Evenings: Halloween parties, masquerade balls, or other engaging events
- Supper Clubs & Wine Tastings: Partner with local producers or chefs for a refined, high-impact experience
Tip: Focus on approaches that resonate with your strengths and networks. A well-targeted initiative with the right audience often raises more than a generic event that spreads effort too thin.
Storytelling & Leadership
High-impact fundraising relies on narrative. Share your “why” in 30 seconds:
- Why this cause matters to you
- The challenge you’re undertaking
- The tangible impact of your fundraising
Every conversation, post, or email is an opportunity to inspire action. Think of your fundraising as a personal leadership challenge: set goals, track progress, and celebrate milestones.
Your Fundraising, Your Way
Whether bold or understated, every effort counts. With expert guidance, your ideas can translate into tangible impact – fuelling world-class research and changing futures.
Frequently Asked Questions
How does it work?
Once you sign up, The Brain Tumour Charity will help you set up a fundraising page. We recommend JustGiving for easy donations.
How much do I need to raise?
There’s no minimum. Each person’s circumstances and networks are different – we simply ask that you give it your all.
Can the money I raise cover the event cost?
There are two options:
- Self-funded: You pay for the trip and 100% of donations go directly to the charity (including Gift Aid).
- Fundraising-supported: Pay the deposit; the charity covers the remaining cost if you commit to raising an agreed target. Targets are set individually.
What if I have a small network?
Every network has potential. Our team helps you uncover untapped opportunities, from corporate sponsors to community connections, to maximise impact.
This is your legacy. Let’s climb higher, together.
Apply Now
